About Mary

I've spent nearly a decade working at the intersection of sales, marketing, technology and operations.

My background spans CRM and HubSpot administration, sales operations, sales enablement and strategy, digital marketing, process design and business systems.

Most recently, I led a large-scale initiative bringing multiple companies and brands into HubSpot, developing the processes and infrastructure needed to support very different businesses within a larger CRM ecosystem.

That work has included CRM architecture, migrations, pipelines, lifecycle strategy, automation, integrations, data, reporting, documentation, training, adoption and go-live strategy.

I'm Also a Business Owner

My husband and I built and operate our own growing company. Owning a business has given me a perspective I couldn't have gained from CRM or sales operations alone.

I've experienced what happens after the strategy deck is finished and the system goes live. I've had to think about how marketing generates an inquiry, how that inquiry turns into a customer, how you differentiate yourself from competitors, how customer experience affects retention, how employees execute the process, and whether the systems behind everything actually allow the business to scale.

Because when it's your own business, these things aren't theoretical. They affect your bottom line.

I don't want to build something because it's technically possible. I want to build something because it makes the business better.

I Understand Both Sides

I've built the systems. And now I run a business that depends on systems like them.

That means I'm going to ask more than: “What do you want HubSpot to do?”

  • Why are we doing it?

  • What happens before this?

  • What happens afterward?

  • Who owns it?

  • How does sales actually work?

  • What does the customer experience?

  • What does leadership need to know?

  • Is there a simpler way to accomplish the same thing?

Because sometimes the solution isn't another workflow. Sometimes the process itself needs to change.

Who I Work Best With

  • Implementing or migrating to HubSpot and needs someone who can lead the project from strategy through go-live.

  • Bringing multiple companies, brands or teams into one CRM environment and needs help designing something that can accommodate the complexity.

  • Already using HubSpot but knows it isn't working as well as it should.

  • Growing quickly and realizing the processes that worked before aren't going to scale.

  • Struggling to connect marketing and sales or understand what happens to leads after they're generated.

  • Missing reliable reporting and struggling to answer basic questions about pipeline, conversion, performance or ROI.

  • In need of experienced CRM, sales operations or enablement leadership but doesn't necessarily need another full-time employee.

Ready to Move Forward? Let’s Talk

Fill out the quick form below, and we’ll set up a free, no-pressure chat to explore how we can help.